MOVE For Fun
The Concept
Our concept is building on the successful model Jump4Fun which DGI has successfully deployed in 23 municipalities in Denmark. It has been refined by taking into account learnings and advice from similar programmes across the world, through ISCAs network of members, experts and partners. The structure of a typical session for the weekly (typically 1-1½ hour activities delivered once per week) and the theory behind the model is based on the didactic relationship.
The concept is developed as a flexible model that can be adapted to the local realities, but with sufficient guidance, resources and capacity building to enable the local delivery organisation to succeed and sustain the activities.
Our Vision and Mission
Move For Fun is a global pilot programme funded by Novo Nordisk and developed in partnership with the International Sport and Culture Association (ISCA) and Danish sports association DGI, alongside other partner organisations in pilot countries. Move For Fun activates children in vulnerable communities.
Frequently Asked Questions
How can you keep kids engaged in the program?
How can you keep kids engaged in the program?
The fun, inclusiveness and quality of the activities, combined with a low/no price and parent involvement are our key drivers for programme continued attendance.
Where physically will the local activities take place?
The programme and activities are adaptable to the local context, and activities can take place in gyms, schools, parks, and other facilities. The important factor is that it is directly in the local community.
About the partners
Novo Nordisk
Novo Nordisk is a leading global healthcare company, founded in 1923 and headquartered in Denmark. Our purpose is to drive change to defeat serious chronic diseases, built upon our heritage in diabetes. We do so by pioneering scientific breakthroughs, expanding access to our medicines and working to prevent and ultimately cure disease. Novo Nordisk employs about 61,400 people in 80 countries and markets its products in around 170 countries.
ISCA
International Sport and Culture Association (ISCA) is a global umbrella association with an active community of 3,669 MOVE Agents and a democratic backbone of 81 member organisations, all of which are national and local promoters of sport, play and physical activity. We develop and deploy concepts to empower organisations worldwide to get citizens from all walks of life more physically active.
DGI
DGI is the biggest “sport for all” association in Denmark, focusing exclusively on strengthening and promoting physical activity and sport participation for all citizens through local clubs and communities. DGI collaborates with a wide range of partners to promote health and social wellbeing. The organisation has 6,600 member associations with 1.7 million volunteers. More than 30,000 volunteers, coaches and leaders attend courses at DGI every year.